Approach to Persuasion Essay -- Psychology

Embracing an individuals point of view by means of reasoning, argument or entreaty is an act of persuasion. An individual is regularly confronted by persuasion throughout their everyday life. It takes place in mingled situations that are categorized in three sections, the appealingness to emotion, the appeal to reason, and the appeal to ones extension. Further more than, this leads to an influential aspect. It is from ones characteristic to be influenced by persuasion, thus, to be overlooked by outside sources. This is not whole found as a human speaks, but persuasion is the guide of advertisements, and political candidates who are trying to sway voters to vote for them. Since Ancient times, glib-tongued techniques have been observed and studied but due to its importance, physiologists formally began to ruminate of telling techniques in the 20th century. The focus of persuasion is to awaken a belief by the appeal to reason, and the use of emotional appeals, and the appeals t o ones character. According to Aristotle and others who tend to echo his belief, these are three these artistic or intrinsic proofs. Aristotle calls them Ethos, Pathos and Logos. The appeals to reason - Logos is the use logical arguments, logic, rhetoric, the scientific method and proof to persuade. In contrary, the appeal to emotion - Pathos, is the use of advertising, faith, exhibit and imagination, propaganda, seduction, tradition and pity for persuasion. Furthermore, Ethos is a Greek word meaning character that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology (Reynolds). Usually the appeals to reason, and the appeal to emotion, are applied together for more efficient and faster persuasion. These methods ta... ...can be defined as ...a symbolic run in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmospheric state of fre e choice. Aristotle describes persuasion in three different forms Ethos, Pathos and Logos. Ethos is the persuasive appeal of ones character, Pathos is the appeal to emotion and Logos is the appeal to reason. A persuader should use these forms of persuasion, moreover, motivate them and satisfy them by introducing that what is being confident(p) fulfills a need. Works CitedReynolds, Nedra. Ethos as Location New sites for Understanding excursive Authority. Rhetoric Review. 11.22 (1993) 235-338. Print.Shell, Moussa, and Mario G. Richard. The Art of Woo Using strategic Persuasion to parcel out Your Ideas. New York Penguin Group, 2007. 2-163. Print