Principles of Marketing Essay

The course content includes a study of the relationship amidst merchandise and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The principal(prenominal) goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It get out provide participants with an understanding of the analysis that is necessary for winning marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the form of a marketing program.Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an respective(prenominal) firm by studying how products and services be planned, priced, promoted, and distributed in fellowship to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able t o ? define and impose companionship of the key marketing concepts. ? explain how marketing decisions are influenced by environment, trends and developments. ? discuss the factors influencing consumer behavior.Please queue up decently and appropriately (according to universitys dress codes) when attending classes. ? Group projects Assignments There will be multitude projects and assignments. For conference project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission.If you have any problem to submit assignments on the specific date, you are requisite to inform the lecturer within 2 days of the specified date. For any type written assignments given, t he format of the paper should be as follows ? A cover page with your details Name, Student ID and Sections ( as registered in CMS) ? sheath Time New Roman , size 12 with 1. 5 place ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned base on the quality of the discussion. ?Accessing/ Checking UNIEC Virtual It is utmost important for students to access and square up their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. workweek Topics Covered Overview 1 2 3 4 Topic 1 market Managing Profitable Customer fa mily relationship Topic 2 The sellingEnvironment and the merchandising Information Topic 3 Consumer Markets and Consumer Buyer way Topics/Activities Remarks/ Deadlines Introduction. come apart activities Getting to know. Overview of course plan. Marketing Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read.The Marketing Environment and Marketing Information ? Companys Microenvironments ? Companys Macroenvironments ? Marketing research process Read Forum 1 ? Kotler Chapter 3 4 ? Real Marketing 4. 2 Tracking consumers on the clear Smart targeting or a little creepy. p 151 Class activities ? Discuss reading materials Topic 2 ? Discuss Prius Leading a Wave of Hybrids case Consumer Markets and Business Market ? Consumer get Behavior ? Consumer Decision-making border ? Factors Affecting Consumer Buyi ng Behavior ? The Organizational Market ? The Organizational Buying Process.